Who we are
North and Scale provides fractional CMO leadership for construction companies, homebuilders, and other high‑ticket brands that need marketing to actually convert complex sales.
We build integrated strategies that connect your website, SEO, paid media, and campaigns into one clear plan you can execute and scale.
What we do
North and Scale provides fractional CMO leadership for construction companies, homebuilders, and other high‑ticket brands that need marketing to actually convert complex sales.
We build integrated strategies that connect your website, SEO, paid media, and campaigns into one clear plan you can execute and scale.
01
Strategic Marketing & Fractional CMO Leadership
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
02
AI Search, SEO & Content
Earn visibility in Google and AI search when your buyers ask questions about construction, homebuilding, or complex projects. We handle technical SEO, content strategy, and on‑page optimization so your website becomes a trusted resource for owners, developers, and high‑value buyers.
03
Paid Media & Campaigns
Turn ad spend into qualified conversations, not just clicks. We plan and manage performance campaigns across search, social, and display—built specifically for longer construction and real estate sales cycles where leads need to be nurtured, not rushed.
04
Website Strategy & Conversion Experience
Your website should act like a digital sales center—not a brochure. We overhaul site architecture, messaging, and UX so construction clients, homebuyers, and investors can quickly understand what you do, where you build, and why you’re different, then take the next step.
05
Lifecycle & Sales Enablement Campaigns
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
01
Strategic Marketing & Fractional CMO Leadership
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
02
AI Search, SEO & Content
Earn visibility in Google and AI search when your buyers ask questions about construction, homebuilding, or complex projects. We handle technical SEO, content strategy, and on‑page optimization so your website becomes a trusted resource for owners, developers, and high‑value buyers.
03
Paid Media & Campaigns
Turn ad spend into qualified conversations, not just clicks. We plan and manage performance campaigns across search, social, and display—built specifically for longer construction and real estate sales cycles where leads need to be nurtured, not rushed.
04
Website Strategy & Conversion Experience
Your website should act like a digital sales center—not a brochure. We overhaul site architecture, messaging, and UX so construction clients, homebuyers, and investors can quickly understand what you do, where you build, and why you’re different, then take the next step.
05
Lifecycle & Sales Enablement Campaigns
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
Selected projects
Lint & Spark
Content Marketing Strategy & Creation,
June ‘35
Vine Sounds
Website Design & Development,
July ‘35
Bridgeville Bank
Paid Advertising Management,
Sep ‘35
RND apparel
Influencer Campaign,
Nov ‘35
Client testimonials
“Worth every minute working together.”
This is the space to share a review from one of the business's clients or customers.
Jean G.
Senior Art Director
at MAL
“Reliable team of experts.”
This is the space to share a review from one of the business's clients or customers.
Kimberly A.
Senior Art Director
at REI
“My brand went viral thanks to TF!”
This is the space to share a review from one of the business's clients or customers.
Nina D.
Senior Art Director
at ALGO
Curious how we can help your company thrive online?
Contact us to schedule a 15-minute discovery session.